Moschino is an Italian luxury fashion house, specialising in leather, accessories, shoes, luggage and fragrances. The fashion label became famous for it's innovative, colourful sometime eccentric designs, bringing children's wear into the spotlight with vibrant prints, graphic slogans and pop colours. The brand also features the Moschino iconic teddy bear character ''TOY'' which has has became a brand on its own within the label.
The brand was originally created in 1983 by the late Franco Moschino and Moonshadow, the designer's Milan-based holding company. Moschino and his fashion label became famous for his innovative, colourful sometime eccentric designs, for his love of fairies, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s. By 1994, Moschino said he wanted to develop an ''ecological'' line that would bear the tag ''Nature Friendly Garment,'' as a minicollection within the couture collection.
