Balr. is a Dutch brand established in 2013 by professional footballer Demy de Zeeuw. The brand is known for designs in the colours black and white. Balr aims to make the life of a professional footballer accessible to a wider audience.
BALR. is a Dutch brand founded in 2013 by professional football player Demy de Zeeuw and the internet entrepreneurs Ralph de Geus and Juul Manders. Eljero Elia and Gregory van der Wiel became shareholders, with the latter selling his shares in 2018. De Zeeuw, Manders and De Geus came up with the BALR. concept after brainstorming together to realise De Zeeuw's passion for fashion. The Brand is known for designs with the colours black and white. BALR. aims to make the life of a football player accessible to a wider audience.